Who has the time?
Let’s say you are a business owner. You have a website that you want to help promote your business. Your business isn’t huge (yet). Maybe it’s just you or a few others. Like many professionals, you have difficulty fitting everything you need to do into your day. So what will you spend your time on?
It’s a challenge to maintain a website. If you want to be ranked high in the search engines you need to continually add new content that is valuable to your potential client or customer base. Your day just got fuller because you’re probably the person who can best describe understands how your company can help someone looking for your goods or services. You need to write the content. At least the first draft. If you are lucky you have someone else who might be able to write drafts that you can edit or who can wordsmith your draft into something compelling for your site.
Most small business owners want to be able to add or edit the content of their website. And when they have something new to add, they want it added now. How difficult is it to add content to a website?
They good news is that the sites that Basically Brilliant! make for clients run on open source CMS software where one of the big advantages is that it is easy to manage your content.
However, as easy as it is, there is a learning curve and the first time may be scary for some. Basically Brilliant! includes training with our website development but if you do not use what you’ve learned soon after the training or if there is just too long of a gap between administrative tasks you’re likely to forget how easy it was.
There is free help on the web. One of the great things about open source software is most of it is supported by large communities of expert advocates who are willing to help you in forums and online documentation. This is a great thing. But the help may not be what you, the business owner are looking for.
One problem is there is so much help on the web that it can be overwhelming. Where can you go to get a quick answer to a basic problem? The online communities sometimes have so many different answers to the same question that a newbie can be quite confused.
A second problem is that much (but not all) of the help and documentation is written with the assumption that you can understand a highly technical asnwer – or are at least willing to acquire the technical knowledge required to understand the answer. The needs of a non-technical user who just wants to get things done are often ignored. In fact, it seems many of the most knowledgeable and helpful members of the community simply don’t relate to a non-technical person and their need to get things done quickly.
Basically Brilliant! has therefore prepared a wiki describing the type of tasks a site owner is most likely going to need to know. You’re busy and don’t have the time to research the answer. You don’t want to learn the back-end technical site of administrating your site. You just want to know some basics about getting you content up. That’s what I’m trying to provide you in the wiki. I apologize if I don’t succeed. After all, I’m a geek too. But let me know where I’ve failed and I’ll make the effort to improve the wiki. Because I’m also a busy business owner and appreciate the importance of efficiently getting things done.
If you haven’t checked out our wiki, please take a look. Client Wiki.
